123play.com launches: Free games not bad at all!
We’ve seen ad-funded games before, in Nokia’s own MOSH Sponsored Games, but these are of higher quality and greater currency, even if they’re not quite up to cutting edge titles from the really big mobile game publishers.
As with Nokia’s MOSH effort, the idea is that you are forced to click through a couple of static image advertisements before and after each game session. The game ‘in the middle’ is totally free, but unless you’re guaranteed to be on Wi-Fi or flat rate data, then there may be data charges to take into account because the ads themselves are loaded from the 123play.com servers. One ray of light is that the ads seem to be cached, so you don’t have to keep paying and waiting for the same ads over and over again.
Source: http://www.allaboutsymbian.com