Snack Armies Wage War in Mobile Game
To help market two of its new spicy snacks, “Tyrant Habanero Burning Hell Hot” and “Satan Jorquia Bazooka Deadly Hot,” the company has launched a mobile game that pits two armies — Habanero Evil Army against Satan Jorquia Evil Army — in a war to decide which flavor will rule them all.
To participate, you scan the barcode found on the bags with your mobile phone — pretty much all mobile phones in Japan are equipped with barcode readers these days — which then puts you in the army of your snack. Then, you can recruit others (helps you gain ranks), face off in various battlefields — “Ouch, the City of Anal Torture” anyone? — and receive SMS news alerts informing you of the latest wartime developments.
Although I haven’t tasted these particular flavors, I’ve had some of their past snacks — they’re sort of like Ringalos — and yes, they’re pretty damn hot.
Source: http://blog.wired.com
