Top brands back ad-funded mobile game service
Key brands including Britvic, Ebay, The Sun and NME have signed up to a new mobile gaming service.
123play.com offers mobile users top games for free in return for receiving two short adverts both before and after the game. All advertising will be short, punchy and relevant to men and women of all ages.
Mobile users will also be able to visit the advertiser’s website on their phones, but have the option to skip this option if they wish, before the game starts.Games publishers providing content include THQ Wireless, RealArcade, Digital Chocolate, Hands-On Mobile, Vivendi Games Mobile, PlayerX, Indiagames and Progressive Media
Markus Råmark, CEO and founder of 123play.com said the service had had had a massive response since its Beta launch in March. “The variety of games on offer means advertisers get access to a broad audience, and consumers get quality games in seconds for perfect mobile entertainment,” he added.
Advertising on ad-funded free games services is an increasingly popular way for brands to reach young traditionally difficult to reach consumers.Real Networks recently revealed that 90 per cent of casual gamers will watch in-game streaming video ads in exchange for free game play, survey findings from have revealed.
Additionally, 34 per cent of the 1500 respondents said they take further action and click on in-game advertisements to learn more about the advertised product or service.
Source: http://www.utalkmarketing.com
