Bringiton Partners With Nokia N-Gage to Deliver ‘Play Us’ Mobile Game Series
Play Us is about a team of young female Counter-Strike professionals on a world tour during which they tackle challenges to beef up their gaming skills, tighten the team and build a brand. The Play Us format brings the gaming world closer to a wider audience and cleverly integrate TV, Internet and Mobile.
“The initial success of Play Us demonstrates the unique opportunity to blend gaming with television to provide the ultimate form of entertainment,” said Martin Gisselman, president of Bringiton, in a statement. “With Nokia and ShineReveille on board, we’ve formed a pioneering team for creating the next worldwide success in television programming.”
Bringiton is a Swedish media company whose activities focus on the creation of television formats as marketing vehicles for brands. These formats combine all media platforms including mobile, Internet and gaming. Through a dynamic, multi-platform approach, Bringiton reaches audiences of more than 500 million viewers including key territories such as China as well as media markets in Europe and beyond.
“With N-Gage we’re offering a seamless experience for people around the world to try and buy games that are engaging, accessible and have wide appeal,” said Nokia’s Senior Multimedia Marketing Manager, William Tepfenhardt, in a statement. “Play Us is a great step in the gaming industry and showcases its entertainment value to a wider casual gaming audience.”
N-Gage is a made-for-mobile games service available for compatible Nokia Nseries and other S60 3rd Edition devices from Nokia.
Source: http://mobile-voip.tmcnet.com
