Cellufun’s games are free to play, and are funded by ad views from its 5 million unique visitors. Games such as Mobile Ring, a political boxing game, are regularly updated by players’ feedback and current events. Others, like Call of the Pharaoh, are socially-based, using a “pyramid scheme” to draw in new players.
Cellufun’s approach in using WAPs is to bypass the mobile carriers such as AT&T and Verizon, which influence users’ access to games for mobile phones through product hosting and placement.
Generally when mobile customers buy cellphone games, they do so by accessing their carrier’s games channel, instead of seeking out free WAPs with downloadable cellphone games. The phone companies are then able to determine which games receive the highest visibility, significantly affecting sales.
The partnership between AOL and Cellufun may give wireless gamers more options when it comes to downloading games onto their phones. AOL’s Games page will be accessible by directing your cellphone browser to wap.aol.com/games, and Cellufun’s WAP site can be found at wap.cellufun.com.
Source:http://www.1up.com
